As a content designer, your primary task is to render social media and blog graphics within a deadline.
Our simple objective is to design and build fully custom websites for small business owners, using only no-code tools, that are ready for launch in seven days. This mission defines our unique and almost laughable name, “Zippy” (zip·py). Although we move fast, we are hyper-focused on using creativity and fresh ideas to produce client offerings while using intelligent tools and templated systems to simplify the design process. As a result, our team can focus on creative concepts rather than ensuring every detail of the design process.
Our systems are simple and fit into any designer's process. I will work closely with all members to ensure they understand each step of our design process. Zippy eCommerce believes in creating growth and an education-based environment for everyone. We will work with you to meet your future goals - even if they aren't aligned with the company's goals.
Through creative project output and content, we hope to send a message to clients that although we move fast, we still produce custom and innovative concepts every time we accept a new project. Our customers are business owners who focus on building their products or service offering. They enjoy receiving early feedback rather than creating a complete brand or market plan before they know if investing in heavy promotion is the right choice for their business. Our ideal collaborator or customer values their time more than anything else. They already spend a significant deal of time building their product; therefore, they do not have the luxury of strategizing the perfect website.
The creative direction for this project is somewhat open for interpretation and recommendation. However, from a high-level perspective, Zippy’s content will need to include fun, attention-grabbing elements related to business, website design, and general eCommerce. As mentioned above, we do not have a strict set of guidelines for our social content, as we want the content to remain iterative and open for new exploration. That said, we will want to implement a consistent design style that includes branding elements like type, color, and shape.
The vast majority of our content will include the need for a meme or humorous designs to provide the message to our customers that we’re a bit on the playful side and that we do not take the content too seriously. Another example of consistent content we will want to render is the use of lists or tutorials; therefore, a designer with experience in information organization and layout is not a necessity but an interesting item to note.
As a content designer, your primary task is to render social media and blog graphics within a deadline. Specifically, the primary mission will include the design of fifteen to twenty social graphics for LinkedIn every week and an additional two to four graphics for the blog every week. This extensive lift only includes the design or creative work of rendering a social graphic, not the copywriting included in the content creation process. I understand that the numbers above are ambitious. However, I will work with the teammate to ensure a clear understanding of our objectives before diving into the creation phase of our work together.
The content designer will also have the responsibility of analyzing visual performance and providing feedback to the team on how to improve the content’s creative appeal to new customers. The designer will be free to explore creative options within a loose set of branding elements. Although we do have a standard set of brand elements, we do not have a strict brand guide for our social, creative output.
Strong understanding of user experience and social content best practices.
Great understanding of design trends and principles.
Robust knowledge of typography, color theory, and grids.
Considerable knowledge of branding and design systems.
Knowledge of modern content consumption trends.
Fluent conversation and collaboration skills.
Ability to manage or direct self for consistent output and communication.
Open to creative direction and feedback.
Understanding or experience with tools like Monday.com, RocketLane, and Slack.
Acknowledgment of no-code tools or no-code movement. (It’s not required to know these tools, just an understanding of what they are.)
Experience using Figma.
Experience using Adobe Suite.
Experience working directly with design, marketing, and social network teams.
Familiarity with self-management, self-initiative, and organization of tasks.
Willingness to learn and grow as a creative.
Knowledge of Webflow and other no-code tools.
Design 15-20 social media posts for LinkedIn.
Create 2-4 graphic designs for the company blog.
Analyze the expressive performance of content created.
Iterate on previous design to influence a new direction.
